歯みがきを「やらなくちゃ」から「やりたい」へ。 まったく新しい歯みがき体験がはじまります。
誰もが毎日やっている「歯みがき」に起きる、はじめてのイノベーション。
それがG・U・M PLAYです。いつもの歯ブラシにアタッチメントをつけることで、
スマートフォンと連動。ゲームのように楽しくみがいたり、
正しいみがき方のアドバイスを受けたりすることができます。
SUNSTARとPARTYが2年の歳月をかけて共同開発したIoT(Internet of Things)プロダクト。
2016年4月18日に発売されました。
Toothbrushing. From “Need” to “Want.” The start of a brand-new toothbrushing experience.
Innovating the everyday habit of toothbrushing — G・U・M PLAY.
Attach the specially made device to your toothbrush to connect it with your smartphone. Have fun brushing as if playing a game, and receive advice on the effective way to brush.
SUNSTAR and PARTY invested two years in the joint development of this IoT (Internet of Things) product.
On sale in Japan, April 18, 2016.
Credit:
Creative Director : Naoki Ito
Art Director + Designer : Keisuke Terashima
Copywriter : Yukio Hashiguchi
Designer + Art Director (MOUTH MONSTER) : Miho Ishizuka
Planner : Kotaro Hamada
Engineer : Kenta Watashima
Technical Director : Shigeyoshi Hayashi
Producer : Kimihiro Takano
Account Director : Jun Tanaka
Producer : Hiroshi Yamanaka
Technical Director + Engineer : Toyoshi Morioka (1-10driveInc.)
Technical Director : Harry Kitajima (1→10designInc.)
Serverside Engineer : Masato Imamura (1→10designInc.)
Engineer : Hirokazu Fujioka (1→10designInc.)
Engineer : Toru Takatori (1→10designInc.)
Project Managers : Yuta Suzuki (1→10designInc.)
Kayoko Sakao (1→10designInc.)
Markup Engineers : Naoto Oshiba (1→10designInc.)
Nana Nakamura (1→10designInc.)
Hardware Engineer : Keisuke Suzuki (freelance)
Producer : Arata Kanbayashi (IMG SRC)
Technical Directors : Toshihito Echizen (IMG SRC)
Shunsaku Ishinabe (IMG SRC)
Engineer : Yoshiyuki Saito (IMG SRC)
Project Manager : Kosuke Kita (IMG SRC)
Art Director : Masanori Miyamoto (IMG SRC)
Designer : Yoshiko Akita (IMG SRC)
System Engineers : Hiroyuki Hanai (S2 Factory)
Koichi Arakawa (S2 Factory)
Engineers : Riho Kawashima (Honeycomb Lab)
Yuichi Kato (Honeycomb Lab)
Eiyo Ando (Salvo Inc.)
Hiroshi Sawatari (Salvo Inc.)
Sound Creator : Takahisa Mitsumori (freelance)
Technical Director : Nao Tokui (QosmoInc.)
Sound Director : Taeji Sawai (QosmoInc.)
Engineer : Toru Urakawa (QosmoInc.)
Programmer : 2bit (bufferRenaissInc.)
Music : Katsuya Yamada (Aiin)
INTRODUCTION VIDEO
Producers : Yuji Ozawa (GEEK PICTURES)
Masaki Kanehira (GEEK PICTURES)
Production Manager : Yuki Taniguchi (GEEK PICTURES)
Director : Fuyu Arai (ROBOT)
DoP : Ryoma Kobari (freelance)
Lighting Technician : Tomoya Yoshimura (freelance)
Music : Toru Midorikawa (Melody Punch)
Offline Editor : Narihiko Kono (Geek Sight)
Online Editor : Yoshifumi Hashimoto (109 Studio)
Mixer : Temujin Shimuzu (109 Studio)
Stylist : Chika Yokote (freelance)
Hair-&-Makeup Artist : Mikie Kobayashi (A2)
Animator : Satoshi Murai (TYMOTE)
MOUTH BAND VIDEO
Producer : Yuji Ozawa (GEEK PICTURES)
Production : Manager Takashi Kawamura (GEEK PICTURES)
Director : Tsugihisa Tanaka (VOYAGER)
DoP : Naoki Noda (GLASSLOFT)
Lighting Technician : Hana Maekawa (freelance)
Music : Katsuya Yamada (Aiin)
Music Assistant : Hideaki Shirato (Aiin)
Offline Editor : Noritaka Imamura (freelance)
Online Editor : Nobuo Hayashi (109 Studio)
Mixer Temujin : Shimizu (109 Studio)
Coordinator : Hiroyuki Hasegawa (+B)
Stylist : Chika Yokote (freelance)
Hair-&-Makeup : Artist Keiko Kazama (sylph)
PR Director : Saori Kiryu (Platinum)
PR Manager : Sohei Kan (Platinum)
PR Staff : Soichi Murayama (Platinum)
PR Staff : Kosuke Sawaki (Platinum)
Directors : Satoru Sasaki (SHIROGUMI)
Shinji Tanaka (SHIROGUMI)
Designers : Naomi Ohno (SHIROGUMI)
Tomohiro Tsuji (SHIROGUMI)
Hiroki Takei (SHIROGUMI)
Suguru Tanaka (SHIROGUMI)
Norimasa Ohata (SHIROGUMI)
Producer : Hiromasa Inoue (SHIROGUMI)
Assistant Producer : Masayo Ono (SHIROGUMI)